Much has been written about how the government has lost direction in last fifteen months or so. It is quite clear that the economic situation of the country is in a mess and it has never been worse since 1991 reforms. While the government lives in denial blaming it on global factors domestic political issues have equally contributed to the current situation.  The government seems to have lost credibility and has become tentative in decision making. The prime minister has…    Read More >>

In an attempt to increase the overall presence in the global markets, companies aim at optimizing short term financial performances. They do so by ignoring the society as well as important customer needs. They tend to put societal issues at the periphery in the process and overlook factors that determine long term success. Business and society are thus pitted against each other. Social improvement like hiring a disabled person imposes a constraint on the organization, thereby resulting in the reduction…    Read More >>

Neuromarketing is the meeting point of neuroscience and marketing. It studies how people’s brains respond to advertisements and brands by scientifically monitoring brainwave activity, eye-tracking and skin response. Our subconscious mind decides the way we respond to ads, brands and products and thus influences all our purchase decisions. Customers always do not know why they are buying and what they buying. Neuroscience shows us that the consumer’s brain develops preferences on the basis of the intuitional relation with the product’s…    Read More >>

An investment is a sacrifice of current money or other resources for future benefits. The sacrifice takes place now and is certain. The benefit is expected in the future and tends to be uncertain. The investment process consists of two tasks. The first task is security analysis which focuses on assessing the risk and return characteristics of the available stocks. The second task is portfolio selection which involves choosing the best possible portfolio from the set of feasible portfolios or…    Read More >>

Globalisation has created a world without boundaries. The new business environment is characterised by informed customers, customized products, short product life cycle, and short lead-time. These factors have led to fierce competition in global operations of manufacturing and logistics. The impact of failure of one entity in the supply chain can lead to a number of entities closing down and in some instances the whole supply chain shuts down. Recent events like hurricane in New Orleans or earthquakes in Japan…    Read More >>

A visionary had once aptly remarked that the India education system is akin to the leap Lord Hanuman had taken to reach Lanka – only a few get through and reach the finish line while most fall down along the way, breaking their bones on the hard, unforgiving surface of the cruel judgement meted out to them by their destiny. IITs and IIMs are institutions considered holier and more difficult to get through to in our country than perhaps even…    Read More >>

Simple. Crisp. It will put a smile on your face. IndiGo has consistently maintained its image as a friendly, hip airline. Everything starting from its logo to its banner advertisements tells us something that makes us smile. The vehicles it uses to carry luggage are labelled “CarGo”, in sync with the name “IndiGo”. The air-sickness bag says “Get Well Soon”. Instead of an in-flight magazine, it has a shopping catalogue with interesting IndiGo branded curios. The picture on the left…    Read More >>

Brands have to continuously innovate to cater to the ever changing needs and wants of the consumer. Both new and established brands are searching for new ways to differentiate themselves and thereby offer superior value to customers. Innovation can be broadly classified into two categories: incremental and breakthrough. Incremental innovations are additions to existing products in response to market forces that help maintain market share whereas breakthrough innovation involves creation of new technologies or processes that revolutionize the way organizations…    Read More >>

How alien you make me feel, Mr. Carlos …… It is the placement session around in Universities. For those who have been placed, ab kya kahe ? Aap toh genius ho! For those who are unemployed and doubtful of themselves – this one’s for you – Awesomeness is defined by you – really ! Congratulations – there is time to you transcending into being a ‘salesman’. If you want to speed up the process… keep on reading  In this world…    Read More >>

Dated: 21st March, 2050 The consulting industry has evolved with time and grown into one vast industry. They have come up with highly creative and innovative solutions to the ever changing demands of the clients. Consulting giants are inventors and creators of their own markets and today they have reached a point where they are in control of their future too. From the humble beginnings of 20th century to today’s huge consultancy corporations of 2050, the industry has come up…    Read More >>