Media Cell


Media Cell, IIM Kozhikode
Media cell is the student committee responsible for publicity and branding of IIM Kozhikode across various media channels. It is the external face of IIMK and is involved in generating public awareness and opinion for institute activities. Other activities of Media Cell include online publicity, press releases, content generation and facilitating press conferences. Media Cell is also responsible for media planning for IIMK’s flagship events, in tandem with various other student committees. Media partnerships of the institute materialize through the Media Cell. We also prepare a branding strategy for IIM-K and serve as point of contact for several B-School surveys coming to the campus. All news and discussion coming out of IIMK, including placement related information, are routed through Media Cell. Each event on the Campus is publicized and promoted by the Media Cell.

Website: http://blog.iimklive.com/       Email: media@iimk.ac.in


Can desirability of a service be improved by manipulating the line of visibility?

3:00 AM Wednesday October 12, 2011 |  Comments

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Any service constitutes of processes that are visible to the customers and has processes that are invisible to the customers. Line of visibility provides us with the segregation between these processes that customers can actually see and ones that stay hidden from the customer eye. This segregation isn’t always done very analytically and sometimes it turns out to be an aspect least studied and highly ignored while designing the service. Question here is does line of visibility have any co-relation…    Read More >>


The Flight to Safety – Debt, downgrade and beyond

6:00 PM Monday October 10, 2011 |  Comments

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On August 10th 2011, the third trading day after the S&P downgrade of the US credit rating, the treasury yields sank to record lows. The 2 year yield hit 16 bps, the lowest ever, 3 year quoted at 31 bps, 5 year yields traded at 92 bps and the 10 year yields dropped to 213 bps, finally breaking below 200 bps 2 weeks later. The treasuries rallied and the stocks crashed after the U.S rating downgrade. The markets experienced crazy…    Read More >>


Larger Than Life CEOs

10:34 PM Sunday October 9, 2011 |  Comments

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John Maxwell once famously said ‘Leadership is influence, nothing more than that.’ This line perhaps best summarizes the idea behind CEOs who capture the imagination of the public at large. The topic ofcourse reads Larger than life CEOs and these men and women at the top of affairs could justify the tag in different ways as we would see through examples cited further in this article. But the general notion behind the idea of Larger than Life CEOs would be…    Read More >>