Power is essential for the socio-economic development of a country and is being recognized as a basic infrastructural requirement. Although the installed capacity has increased to 210 GW but India faced an energy deficit of 10.1% in 2011-12. Even today, 40 per cent of households are denied electricity; the other 60 per cent do not have reliable access to electricity and is lagging service, measured by hours of supply as well as penetration. Power cuts, erratic voltage and low or…    Read More >>

Cloud Computing has become common phenomenon to deploy IT resources available in the virtual space essential for the day-to-day operations of an organization relying on information and data security. Cloud computing offers a potential solution with maximum efficiency to growing SMEs. By using software applications accessed across the web, firms can take advantage of functionality that would otherwise only be affordable by large enterprises, and typically on a pay-as-you-go basis. Issues such as buying hardware, providing technical support, and recruiting specialist…    Read More >>

Introduction Into its 10th year of existence now, FMCG biggie Marico owned subsidiary Kaya Skin Clinic has recently undergone rebranding and repositioning setting an example which is nothing short of a hot topic of discussion for budding managers. While the results of the rebranding are yet to be seen, the efforts sure seem to quickly change the consumer perception of the brand. Kaya Skin Clinic has been the prime mover in a segment that it created in 2002, that of organized…    Read More >>

Cost minimization or Revenue maximization? Productivity in the simplest terms is defined as Output by Input. To have maximum productivity, have maximum output and minimum input. In terms of value it would be Output price by Input cost (assuming only Operating expenses). Thus by reducing operating costs and increasing price, we can achieve efficiency. Pricing being a prerogative of the marketing department we stick to reducing the operating costs. In a similar manner, in terms of volume Productivity would be…    Read More >>

A visionary had once aptly remarked that the India education system is akin to the leap Lord Hanuman had taken to reach Lanka – only a few get through and reach the finish line while most fall down along the way, breaking their bones on the hard, unforgiving surface of the cruel judgement meted out to them by their destiny. IITs and IIMs are institutions considered holier and more difficult to get through to in our country than perhaps even…    Read More >>

Simple. Crisp. It will put a smile on your face. IndiGo has consistently maintained its image as a friendly, hip airline. Everything starting from its logo to its banner advertisements tells us something that makes us smile. The vehicles it uses to carry luggage are labelled “CarGo”, in sync with the name “IndiGo”. The air-sickness bag says “Get Well Soon”. Instead of an in-flight magazine, it has a shopping catalogue with interesting IndiGo branded curios. The picture on the left…    Read More >>

Dated: 21st March, 2050 The consulting industry has evolved with time and grown into one vast industry. They have come up with highly creative and innovative solutions to the ever changing demands of the clients. Consulting giants are inventors and creators of their own markets and today they have reached a point where they are in control of their future too. From the humble beginnings of 20th century to today’s huge consultancy corporations of 2050, the industry has come up…    Read More >>

Long ago the soil in which I currently stay was ruled by the rajputs. Like all countries, India, being a nation of lovely habitat, prosperity, peace and simplicity attracted eagle eyes across the world. What followed was an invasion, from Mohammad Ghori to British rulers and now to bureaucrats. Over the decades of plunder, we have lost our precious assets(such as Kohinoor diamond, treasuries and most importantly faith in rulers). Yet we continue to take pride in recall a environment…    Read More >>

  Wikipedia which is known as world’s encyclopedia joins the list of entities which are taking strong action to protest against US state bills SOPA (Stop Online Piracy Act) and PIPA (Protect IP Act). The Wikipedia founder Jimmy Wales announced on Twitter that starting at midnight on Wednesday, January 18, the English language version Wikipedia (http://www.mensxp.com/technology/internet/3426-punes-gift-to-wikipedia-a-flickr-page-called-wikipuneri.html)  will go dark for 24 hours in protest of SOPA and PIPA. Acts which are posed to come in power to stop online piracy and IP theft have come…    Read More >>

  What is Square? Square is an electronic payment service which allows users to accept credit card payments through their mobile devices by swiping the card on the square device attached to the phone (wiki). The idea for the square device was put forward by Jack Dorsey, the creator of Twitter. It consists of a small, rectangular card swiper (a square) that plugs into the audio jack of mobile devices. It also offers super simple software that helps businesses track…    Read More >>