Yes, there are so many articles with headlines that speak, “10 strategies…”, “5 tools…”, “101 ways…” and end up being general instructions on management. But this is different – I have been in corporate jobs for 7 years and as an entrepreneur for 2+ years, and I wish to share what I really feel are life-savers for an MBA on a daily basis. Here is my list: 1. Learn MS Excel Yes, Excel is the most underrated tool in the…    Read More >>

  What is Square? Square is an electronic payment service which allows users to accept credit card payments through their mobile devices by swiping the card on the square device attached to the phone (wiki). The idea for the square device was put forward by Jack Dorsey, the creator of Twitter. It consists of a small, rectangular card swiper (a square) that plugs into the audio jack of mobile devices. It also offers super simple software that helps businesses track…    Read More >>

With more focus and attention coming to entrepreneurship in India, there are terms like venture capital and angel investments that are attracting attention from students. Let us understand the basics and learn more about the way finance for entrepreneur works. Angel investments When a venture starts, there are 3 Fs that really believe and invest in the idea – friends, family and fools. Once this inception stage is over, the venture may need more money to take first few steps…    Read More >>

For graduate students, there are various career choices – take up a job, go for an MBA degree or start business as an entrepreneur. And with more choices comes more confusion. Should I go for MBA before I start a venture? Or should I start right away and learn on my own. Like any other decision in life, the answers may vary from person to person, and I am happy to share my experiences. Let us look at what factors…    Read More >>

‘If we’re smart, we don’t wait for a challenge.’ Innovation is a key driver of growth in this day and age where ‘stagnancy’, as a word and a concept, can be categorised as a curse in business; and it is incumbent on every business person to explicitly lead and manage it. Leading strategic thinkers are moving beyond a focus on traditional product and service categories to pioneer innovations in business processes, distribution, value chains, business models, and even the functions…    Read More >>

Divide and rule was the famous strategy used by Britishers to rule over Indians for decades. Today marketeers are quite inspired by the saying and are using it but with a twist divide the work and rule. Crowdsourcing: if we look at the word and break into two parts CROWD would be the general public and SOURCING would be giving out work or delegating work to others. In totality, crowdsourcing is the act of outsourcing tasks, traditionally performed by an…    Read More >>