Neuromarketing is the meeting point of neuroscience and marketing. It studies how people’s brains respond to advertisements and brands by scientifically monitoring brainwave activity, eye-tracking and skin response. Our subconscious mind decides the way we respond to ads, brands and products and thus influences all our purchase decisions. Customers always do not know why they are buying and what they buying. Neuroscience shows us that the consumer’s brain develops preferences on the basis of the intuitional relation with the product’s…    Read More >>

Simple. Crisp. It will put a smile on your face. IndiGo has consistently maintained its image as a friendly, hip airline. Everything starting from its logo to its banner advertisements tells us something that makes us smile. The vehicles it uses to carry luggage are labelled “CarGo”, in sync with the name “IndiGo”. The air-sickness bag says “Get Well Soon”. Instead of an in-flight magazine, it has a shopping catalogue with interesting IndiGo branded curios. The picture on the left…    Read More >>

Brands have to continuously innovate to cater to the ever changing needs and wants of the consumer. Both new and established brands are searching for new ways to differentiate themselves and thereby offer superior value to customers. Innovation can be broadly classified into two categories: incremental and breakthrough. Incremental innovations are additions to existing products in response to market forces that help maintain market share whereas breakthrough innovation involves creation of new technologies or processes that revolutionize the way organizations…    Read More >>

With the demise of the great Steve Jobs lies the beginning of a revolutionary notion. Radical Marketing, a concept which Jobs took to epoch-making heights, represents the dawn of a new era in marketing. Radical Marketers are missionaries who have changed our lives in ways unimaginable due to their own passion for making the world a better place. Radical Marketers develop a deep connection with their audience and are able to understand the customer’s needs very well. They focus on…    Read More >>

Let us have a look at the behaviour of a customer when he gets acquainted with a product. Initially he would get to know about it through various media like TV, Print Ads or the internet. Then he would weigh his options considering various criterions like price, utility, value etc. Before the advent of the internet the customers had to rely on what was shown on the Television or what was published in news papers and magazines. People were apprehensive…    Read More >>

8 ways in which a small company can exert marketing muscle over its larger counterpart: With the advent of new and diverse marketing platforms which have increasingly leveled the playing field for all the players, the sharks can no longer comfortably sit on a couch sipping beer in the safety of the knowledge that the salmon have neither the funds nor the stage to showcase their product power. Marketing avenues in the digital and mobile space have thrown open the…    Read More >>

“He who has no silver in his purse should have silk in his tongue.” – Thomas Fuller For the benefit of the ones who don’t know what it is, an Elevator pitch is a 30 second sales pitch about an idea or a product. In olden days, it was possible for salesmen and potential suppliers to pitch their products and ideas to CEOs and financiers and common people even when they were travelling in an elevator. This implied that they would have to…    Read More >>

“Rural markets will drive the next wave of consumption in India”. This statement from Parmeshwar Godrej clearly signifies the importance Rural Markets have in the growth of the economy. But one gets the feel that Corporate India is still struggling to find the answers to the conundrum that product promotion and communication in Rural Markets present. Barring the BTL activities promotion through a medium like TV is the main tool in the hands of the modern marketer as far as…    Read More >>

  Wikipedia which is known as world’s encyclopedia joins the list of entities which are taking strong action to protest against US state bills SOPA (Stop Online Piracy Act) and PIPA (Protect IP Act). The Wikipedia founder Jimmy Wales announced on Twitter that starting at midnight on Wednesday, January 18, the English language version Wikipedia (http://www.mensxp.com/technology/internet/3426-punes-gift-to-wikipedia-a-flickr-page-called-wikipuneri.html)  will go dark for 24 hours in protest of SOPA and PIPA. Acts which are posed to come in power to stop online piracy and IP theft have come…    Read More >>

Everyone who has lived in Mumbai in the last two decades has seen the city completely transform. Some would say it is simply a case of out with the old, and in with the new. And while most of us have embraced the new, we are still filled with a warm fuzzy feeling whenever we think of the old. We may not have visited Marine Drive, Chowpatty, Colaba Causeway or Gateway of India for a weekend visit with the family…    Read More >>