With the demise of the great Steve Jobs lies the beginning of a revolutionary notion. Radical Marketing, a concept which Jobs took to epoch-making heights, represents the dawn of a new era in marketing. Radical Marketers are missionaries who have changed our lives in ways unimaginable due to their own passion for making the world a better place. Radical Marketers develop a deep connection with their audience and are able to understand the customer’s needs very well. They focus on…    Read More >>

Let us have a look at the behaviour of a customer when he gets acquainted with a product. Initially he would get to know about it through various media like TV, Print Ads or the internet. Then he would weigh his options considering various criterions like price, utility, value etc. Before the advent of the internet the customers had to rely on what was shown on the Television or what was published in news papers and magazines. People were apprehensive…    Read More >>

How alien you make me feel, Mr. Carlos …… It is the placement session around in Universities. For those who have been placed, ab kya kahe ? Aap toh genius ho! For those who are unemployed and doubtful of themselves – this one’s for you – Awesomeness is defined by you – really ! Congratulations – there is time to you transcending into being a ‘salesman’. If you want to speed up the process… keep on reading  In this world…    Read More >>

Dated: 21st March, 2050 The consulting industry has evolved with time and grown into one vast industry. They have come up with highly creative and innovative solutions to the ever changing demands of the clients. Consulting giants are inventors and creators of their own markets and today they have reached a point where they are in control of their future too. From the humble beginnings of 20th century to today’s huge consultancy corporations of 2050, the industry has come up…    Read More >>

Long ago the soil in which I currently stay was ruled by the rajputs. Like all countries, India, being a nation of lovely habitat, prosperity, peace and simplicity attracted eagle eyes across the world. What followed was an invasion, from Mohammad Ghori to British rulers and now to bureaucrats. Over the decades of plunder, we have lost our precious assets(such as Kohinoor diamond, treasuries and most importantly faith in rulers). Yet we continue to take pride in recall a environment…    Read More >>

8 ways in which a small company can exert marketing muscle over its larger counterpart: With the advent of new and diverse marketing platforms which have increasingly leveled the playing field for all the players, the sharks can no longer comfortably sit on a couch sipping beer in the safety of the knowledge that the salmon have neither the funds nor the stage to showcase their product power. Marketing avenues in the digital and mobile space have thrown open the…    Read More >>

“He who has no silver in his purse should have silk in his tongue.” – Thomas Fuller For the benefit of the ones who don’t know what it is, an Elevator pitch is a 30 second sales pitch about an idea or a product. In olden days, it was possible for salesmen and potential suppliers to pitch their products and ideas to CEOs and financiers and common people even when they were travelling in an elevator. This implied that they would have to…    Read More >>