Create a 60 sec short film for Pepsi MAX with one of these 3 themes:

1: FRIDAY NIGHT NOW!

2: NOW OR NEVER!

3: LIVIN'IN THE MOMENT!

Win $10,000 and a trip to London!

For each of our three themes:1st prize – $10,000 cash and a trip to London for each theme2nd Prize – $2,500 cash for each theme3rd Prize – $500 cash for each theme

The three 1 prize winners- one per challenge -will also win 4 days in London.

The winning filmmaker of each theme will be invited to attend the Pepsi Films Award Ceremony taking place during the London Int'l Film festival. You and a guest will stay for four days in London and get to max your moment on the red carpet at this world famous event.

During the awards ceremony, an overall Pepsi Max Film Winner for London will be revealed. The Grand Winner will be commissioned by Pepsi Europe to create a new Pepsi Max film, with a production budget of $20,000 and mentoring from Pepsi Advertising agency BBDO.

To enter the Contest, go to http://www.mofilm.com/ ("Website") during the Contest Period. To register, follow the on-screen directions to properly complete and submit a registration form for the Contest. You will then be sent an email which will include a link to confirm your email address. If you have already registered you can login with your username and password you first registered with. When prompted you will be asked to upload your original Submission to the Site.