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Route to Market (RTM) -March
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Pratibimb – The TAPMI's e-Magazine - is the conglomeration of the various specializations in MBA (Marketing, Finance, HR, Systems and Operations). It intends to provide insights that relate to the various departments of Management. Hence, it gives an opportunity to the students of TAPMI as well as the best brains across country, to exhibit their creative quotient. The magazine also strives to gain expert inputs from various industries, thereby merging academics and industry. The market has always been unpredictable for the companies. Significancantly more, in the case of international brands which are trying to enter new emerging markets. Every brand wants global recognition so that they can tap the new markets easily. The role of marketing managers during this age of globalization becomes more important in providing the companies with an apt strategy to enter new market. We give our readers a platform to experience this challenge through "Route To Market", where we invite the marketing maniacs to display their acumen by developing a marketing strategy. The primary objective that the participant is expected to fulfill is to provide a "Market entry strategy" for an international brand/product into the Indian market. The winner of the event would be awarded a prize of Rs 1000/- The overall strategy would be divided into three stages: •Customer Assessment (Segmentation, Targeting) 2. Communication Strategy (Weightage: 30%) - Key Deliverables: •Positioning 3. Implementation and Go Live (Weightage: 35%) - Key Deliverables: •Test market geography selection. Rules: •Brand for which entry strategy needs to be crafted is "Netflix" |
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