Amul Product Launch Plan

Flaavyo Frozen Yoghurt

This year the B-plan challenge is all about a unique concept of preparing a LAUNCH PLAN for Amul's latest offering in the market "Flaavyo-the frozen yoghurt". The contestants need to prepare a live launch plan for taking forward Amul's latest product in the market which will include all those strategies and marketing concepts which you have learnt till now , those which keep coming to your minds but you never got a chance to implement them.

So here is the platform to align those with this opportunity of a live product being offered to you.

Attached are the image and the brief about the product in a pdf file.

The best ideas will be actually recognized and included by Amul in its launching strategy across India along with cash prizes to be won.

The team consists of maximum 4 participants.

First prize: Rs. 20,000

Second Prize: Rs. 12,500

Third Prize: Rs. 7,500