Rise of the phoenix

The phoenix is a mythical bird that is said to be reborn from its own ashes. It is said to live a full life of a thousand years after which it bursts into flame, from which it re-emerges, stronger, vital and more powerful. A product too lives through a similar cycle of birth (introduction), development (growth), adulthood (maturity), old-age (decline) and death (phasing out). Though, unlike the bird, it never is resurrected.

There are some products, however, which do not even complete these stages and die (figuratively!) prematurely. This is the challenge that has and forever will befuddle marketers for ages to come – how to not let their product fail. More so, revive a product that has already failed.
Now, have you got it in you to take up a challenge that will leave mere mortals scratching their heads? Do you have the marketing acumen to raise your product back from the dead?

YOU ARE ON!

Eliminations

AMUL FROZEN PIZZA

Develop a marketing plan to re-launch the above product in the market. The teams must present their plan in a presentation (not longer than 25 slides) underlying how they will:
• Rebrand the product
• Re-launch the product
• Roll out the product
• Build brand image and loyalty

Rules
• Team of 2/3
• Entries should be mailed to parivartan.virtualities2012@gmail.com
• The .ppt or .pptx file should be named ROTP_TEAM NAME_COLLEGE NAME
• The subject line of the email should be ROTP_TEAM NAME_COLLEGE NAME
• The first page should include all team details
• The elimination round will be held online
• Shortlisted teams will move to the next round on campus

Evaluation Criteria
• 35% points allotted for marketing strategy
• 25% for feasibility
• 25% for depth of research
• 15% for clarity of plan

For Registration & more details, Visit : http://thesiescomsblog.wordpress.com/

Last date of submission - 11:59:59 p.m. 21st February, 2012
Declaration of results - 22nd February, 2012-02-12
Details of the next rounds will be intimated to the shortlisted teams

Prizes worth Rs. 12000/- to be won.