Discipline: Management, Domain: Marketing, Category: Summit Festival: Astitva - ITM Brand Summit 2011 Date:  16-Dec-2011 to 18-Dec-2011 Organizers:  Institute of Technology and Management, Navi Mumbai(ITM Navi Mumbai) Website:  http://www.itm.edu Location:  Auditorium, ITM Business School, Kharghar, Navi Mumbai

Gone are the days when all that you needed to sustain your brand was to follow 4Ps of marketing properly and voila! You have a winning brand in your hands. It was enough to just produce a good quality product, which has potentially large TA segment(s), price it well, set-up an effective distribution network, and promote it with all your passion.

Not anymore. In the last few years, there has been a major paradigm shift in the way brands are created, nurtured, grown and sustained. The sign of changing economy is here today; and the ripple- effect can be seen clearly in the trend of changing loyalties of consumers. Many brands and their value propositions are being questioned keenly by consumers. As a result, there has been an upsurge in the level of brand awareness and consciousness among the consumers.

In such turbulent times, how does one achieve efficient Brand Equity and how does one address the issue of Brand Survival. The Brand Summit 2011 attempts to focus on these questions and accordingly, the theme of this Summit: "Brand Equity and Brand Survival in Turbulent Times"

The ITM Brand Summit 2011 - Astitva is a two day event where on the first day (16th December) the sharpest brains of top Indian B-Schools take on the toughest Case Study challenge. On second day (18th December), the most influential thinkers and decision makers from the industry gather to discuss relevant and timely topics about branding and marketing — with the objective of arriving at the best practices of branding in turbulent times.

The following is the breakup for the two day event to be organised on 16th and 18th December:

1. Inter-college event (16th December, 2011): A Live case study challenge will be organised where the best brains of top notch B-Schools of India compete with each other to provide the best possible solution. The winner of the case study would be awarded cash prize and his/her case gets published in Smart Manager's next issue. Apart from this they even get free delegate passes to attend ITM Brand Summit 2011 - Astitva.

2. Corporate Summit (18th December, 2011): Eminent Professionals from various well known brands come under a common roof to discuss the most challenging themes from the world of Branding. The event would be graced by the presence of eminent personalities like Dr. Rahul Mirchandani* (Former Chairman of CII),Mr. Mukul Jain (VP, Reliance Communication), Mr. Chandrashekhar (Executive Director-Marketing, Global Hospitals), Mr. Bhavesh Thakkar (Marketing - Head, Sony Pictures Entertainment), Dr. H. Sadhak (Advisor, Pricewaterhouse Coopers). (* - yet to confirm)

Modus Operandi

• The Summit would be conducted through a panel discussion, encouraging free exchange of ideas between the corporate delegates from various fields.
• There would be 3 panel discussions and each would consist of 5 members.

Speakers Invited:

• Dr. Rahul Mirchandani*, Executive Director, Aries Agro Ltd. (Former National Chairman CII-Young Indians)
• Prof. Mani R S S (CEO – R S S Mani & Associates; Advisor HRD & OD at ITM Mumbai)
• Mr. Mukul Jain – VP, Business Head – Corporate Wireless Group, Reliance Communication Ltd.
• Dr. H. Sadhak, Advisor, Pricewaterhouse Coopers (Former Executive Director – LIC India)
• Mr. Chandra Shekhar, Executive Director – Marketing, Global Hospitals
• Mr. Bhavesh Thakkar, Former Director – Marketing, Sony Pictures Entertainment

• Mr. SubodhMr. Subodh Patankar, Senior Manager, Accenture

(* - yet to confirm)

The talks are in final phase with professionals from HUL, ITC Ltd., Piramal Healthcare, Future Group, Sanofi Aventis, Cadbury, Reliance Petrochemicals, etc. for their participation in the event.

The whole event would witness a footfall of more than 3500 including both the students from top B-Schools and Professionals from well known brands. (as Corporate Delegates)

Whether you are looking to build awareness, generate new business or strengthen existing relationships – a presence at ITM Brand Conference 2011 can help you achieve your goals. The event provides a perfect platform for increasing corporate interactions and networking and would certainly help in adding to your business.

Make sure you are part of the ITM Brand Conference 2011 - Astitva experience and explore the interface for a period of three days. (i.e. 16th, 17th and 18th December, 2011).

On 17th December, we have an H.R. Conference as well; hence your organisation gets an enhanced exposure and visibility into the corporate arena.

Who should attend the Summit?

• Senior & Mid-Career Professionals, who are strategic Decision Makers & handle Brand Management function within or outside the organization – Core Brand Management team members, Sales & Marketing Managers, Executives belonging to Advertising Agencies from departments like Client Services, Creative, Media, PR, OOH, online etc.
• Young Managers who aspire to be considered as serious candidates by the top management for higher Brand Management Responsibilities role when their time arrives/at an appropriate time.
• Fresh, qualified Professionals, who have just begun their careers, and believe in 'early bird catches the worm' philosophy; and also in 'been there, done that' concept.
• Self-employed entrepreneurs/Brand Specialists/Consultants who need to change gears and affect a 'paradigm shift' in their businesses/services, to leverage their expertise for a 'New Brand Growth Order' which calls for innovative ways of doing the same business (they surely know that old ways do not work anymore).
• Academicians who wish to hone their pedagogical skills to impart contemporary & cutting edge Brand Management knowledge to their pupils.
• Students wanting an insight into hands on experience in management of Branding in organisations.

Key Take Aways (KTAs)

• Acquiring skills to establish and sustain your Brand in turbulent times
• Creation & Sustenance of Brands through Innovation
• The principles of co-creating brands
• Managing Brand Identity Crises
• Path Ahead for 'Generation Next' Brand Professionals.
• Understanding expectations of today's dynamic consumers and develop Brand Loyalty.

We hope to see you there getting engaged into the most awaited and action packed Marketing Event - ITM Brand Summit 2011 - Astitva

Sponsorship opportunities are available for the Corporate.

Knowledge Test - Did you know?

Today's Question:  

At this place, it is legally prohibited to damage or write something on the boulders found on the beach. For all we know, these boulders are special. Some of them took 4 million years to form their current size. The place is also called the Stonehenge of the country. Which place in the country are we talking about   (Click here to see the answer)

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