Indian Institute of Management, Ahmedabad (IIMA), is happy to announce the 5th IIMA Conference on Marketing in Emerging Economies.

The objectives of the conference are:

• to provide a special forum to present and discuss research on marketing in the Context of and/or Applicable to Emerging Economies.
• to facilitate sharing research based marketing knowledge among academicians and practitioners.

This will be achieved through multi-disciplinary research-based idea generation and discussions. The attempt is to bring about richness in discussion by encouraging contributions from researchers across academic institutions and industry worldwide.

Papers based on Research
(i) in the Context of and/or
(ii) Applicable to Emerging Economies in the following tracks, but not limited to them, are invited.

The tracks mentioned below are indicative.

Consumer Behaviour Nature and Characteristics of Competitive Scenarios Opportunity Identification and Assessment Management of Marketing Offers Strategic Marketing E-commerce Marketing Research Customer Relationship Marketing of Services Marketing Communication Retailing Psychology and Marketing Experimentation in Marketing Strategies for Harnessing the Potential at the Bottom of the Pyramid Applied IO Models on Competition in Marketing B to B Marketing Return on Marketing/ Marketing Metrics Pedagogy in Marketing Pricing Social Media Marketing.